Proudly supported by our partners at Jane, who believe in sustainable wellness businesses built with heart and strategy.
Build a Wellness Business That Actually Works
For Your Life, Your Values, and Your Clients
A 3-month cohort program designed specifically for wellness practitioners
who want more stability, less chaos, and a business they’re proud to run.
Spots are limited. Enrollment closes August 30. Cohort begins September 15.
Not quite sure? Apply or book a call and let’s talk it through.
1. Watch the trainings on your schedule
2. Join live coaching and community
3. Grow a business you’re proud of
Trying to Grow a Wellness Business is Overwhelming
If you don't have a plan...
You take on too much and still feel like it’s not enough
You waste time trying strategies that don’t fit your values
You second-guess every decision and spin your wheels in isolation
And that leads to frustration, exhaustion, and wondering if you’re even cut out for this. I don’t want that for you. Built to Last gives you the structure, clarity, and support to grow a business that actually fits your life. The path gets clearer when you stop doing it alone.
This Program is For You If You…
Are a wellness practitioner (massage therapist, acupuncturist, yoga teacher, nutritionist, therapist, etc.)
Doing great work with clients, but struggling behind the scenes
Want to align your practice with your actual values—not some coach-bro version of success
Are ready to stop winging it and start leading with confidence
This Program is Not For You If You…
Haven’t started practicing yet
Want a paint-by-numbers formula
Aren’t open to inner work or experimentation
Are looking for a quick-fix solution or get-rich-quick scheme
Spots are limited. Enrollment closes August 30. Cohort begins September 15.
Not quite sure? Apply or book a call and let’s talk it through.
A Four-Step Framework for a Business That Lasts
STEP 1:
Get Grounded in What Matters
Start with clarity, not confusion
Before you can build a sustainable business, you need to know what you’re actually building—and why.
In this first section, you’ll step back from the daily chaos to reconnect with your vision, values, and definition of success. We’ll guide you through a full business audit to assess where you are now, where you want to go, and what’s been getting in the way.
STEP 2:
Build Systems That Support You
Lead with clarity—even if you don’t have a team (yet)
In this module, we move from intention to structure. You’ll learn how to install simple, sustainable systems that give you time back—without sacrificing your values or personal touch.
Whether you’re solo or starting to grow, you’ll get tools for SOPs, conscious leadership, hiring, and legal basics that protect your energy and your practice.
STEP 3
Get Financially Fit—Without the Overwhelm
Understand your numbers. Align with your goals. Build long-term security.
This module teaches you what most practitioners were never taught: how to manage money in a way that actually works for our industry. We’ll help you get clear on your pricing, cash flow, debt, income streams, and investments—without the shame, spreadsheets, or burnout.
It’s not about becoming a financial expert. It’s about making confident choices that support your future. Whether you want to save for a home, reduce debt, or finally start paying yourself consistently, this module gives you the roadmap.
STEP 4
Integrate, Implement, and Grow
Learn together. Implement together. Stay aligned as you grow.
The live group calls are where everything comes to life. You’ll get coaching, troubleshoot roadblocks, and learn how to apply productivity skills that work without burning out.
This is where strategy meets real life—and where a strong community keeps you grounded, focused, and moving forward.
Your Plan for Growing Your Business
Join Built to Last
For $1497 (or 6 monthly payments of $250), you’ll get instant access to the complete program—pre-recorded trainings, a full workbook, four 1-on-1 coaching sessions, and a supportive live cohort of like-minded practitioners.
Get a Plan
Through a blend of pre-recorded lessons, live coaching, and an active peer community, you’ll create a business that’s actually built to support your energy, values, and goals—not drain them.
Grow a Business That Feels Like You
By the end of this program, you’ll have a business that reflects your unique way of working, pays you sustainably, and leaves space for the rest of your life. No hustle required.
Meet Your Facilitator Team
All of our instructors are active professionals with years of experience—not just in their fields, but in guiding wellness and healthcare practitioners through the real, messy work of building sustainable businesses. They know the territory because they’ve lived it.
Dr. Jess Reynolds
Kendall Hagensen
Robin Valadares
Ildi Arlette
Genevieve Drummond
Carlyn Neek
A Framework for a Business That Lasts
This isn’t just a course—it’s a complete system for transforming how you run your business, from the inside out.
Curious if Built to Last is right for you?
In this short video, I’ll walk you through exactly how the program works—what’s included, who it’s for, and how it helps you build a wellness business that actually supports your life.
No hype. No hustle. Just a grounded look at what you’ll get, how it’s structured, and why it’s different.
Spots are limited. Enrollment closes August 30. Cohort begins September 15.
Not quite sure? Apply or book a call and let’s talk it through.
Most Wellness Practitioners Are Great at What They Do—But Still Feel Lost Running a Business
As a wellness practitioner, you’re expected to do it all.
Be fully present with clients, keep your books balanced, market your services, answer every email, and somehow still have a life outside your practice. Oh—and don’t forget to stay inspired, grounded, and consistent on social media. It’s a lot.
Built to Last was created to eliminate that quiet-but-constant burnout. It gives you a clear, doable structure for building a business that supports your life—financially, emotionally, and energetically. No gimmicks. No fluff. Just what actually works in the real world of wellness practice.
When you join, you’ll start by getting grounded in your vision, values, and the kind of business you actually want to run. From there, you’ll build systems, financial confidence, and leadership tools that fit the size and shape of your practice—not someone else’s.
Read More
You’ll leave with a plan for client flow, pricing, boundaries, marketing, and operations that feels not only doable—but aligned.
This isn’t about becoming a CEO. It’s about becoming the kind of practitioner whose business finally supports the care they give to others.
No more guessing. No more spinning your wheels.
Just a business that actually works—for you.
Everything That’s Included
(Without the $6K Price Tag)
All Pre-Recorded Training Modules (12+ hours of high-impact, fluff-free content)
Complete Digital Workbook with Plug-and-Play Templates
Four 1-on-1 Coaching Sessions with Dr. Jess
Weekly Live Group Coaching Calls
Private Community Space with 24/7 Peer and Instructor Support
Bonus December Integration Support
Lifetime Access + All Future Updates
CEC Credits Pending (for Massage Therapists in Canada)
Spots are limited. Enrollment closes August 30. Cohort begins September 15
Not quite sure? Book a call and let's talk it through.
Thanks to our sponsor, Jane
(We’re able to offer this $6K program for just $1497)
$1497 Early Bird (until August 23)
or 4 monthly payments of $375
Apply now to lock in early bird pricing and reserve your spot.
This is a small, premium group-just 25 practitioners.
Enrollment closes August 30.
Dr. Jess will review your application within 24 hours. No Pressure, just making sure it's the right fit on both sides.
Who’s Behind the Program?
You won’t just be learning from one voice. This course is a collaboration between expert practitioners, clinic owners, and business coaches who actually get our industry.
Dr. Jess Reynolds
Founder AIM Wellness Education, Dr. TCM, Dr. Ac
Jess is a business strategist, educator, and doctor of traditional Chinese medicine who’s spent the last decade helping wellness practitioners turn their skills into sustainable, values-driven businesses. He’s the founder of AIM Wellness Education and has taught thousands of massage therapists, acupuncturists, and movement professionals across North America.
But more importantly—he’s been in the trenches. Jess knows what it’s like to feel burned out, to juggle client care with admin chaos, and to question whether the business side of things will ever feel aligned. That’s exactly why he created this program.
Jess combines practical tools with deep reflection, weaving together his experience in entrepreneurship, coaching, and clinical care to help practitioners build businesses that actually work—for their lives, their nervous systems, and their long-term goals
Kendall Hagensen
Founder Vancouver Wellness Studio, Wellness Center Creators LMHC, BC-DMT
Kendall is a somatic mental health therapist, multidisciplinary clinic owner, and business coach who helps wellness entrepreneurs build practices that are just as healing for the people who run them as for the clients they serve. She specializes in teaching trauma-informed leadership—not as a buzzword, but as a real-world framework for sustainable, values-aligned business.
With a background in EMDR, somatic psychotherapy, and team development, Kendall brings a grounded, compassionate approach to the messiness of running a business. She understands how quickly leadership can feel like emotional triage—especially when staff quit unexpectedly, clients complain, and the systems you thought were working start to crack under pressure.
In this course, Kendall leads the Trauma-Informed Leadership module, where she breaks down how trauma impacts team dynamics, client experience, and business structure. You’ll learn how to create systems that are clear, safe, and supportive—for everyone involved. It’s not about being perfect. It’s about leading from a place that’s honest, consistent, and resilient.
Kendall’s superpower is helping you see what’s been missing—and giving you practical tools to fix it. Whether you’re a solo practitioner hiring your first staff member or managing a growing team, her teaching will shift how you lead, how you structure your business, and how you care for yourself along the way
Robin Valadares
Founder Financially Fulfilled Physio, BScPT
Robin Valadares is a physiotherapist turned financial educator who helps health professionals get clear on their money and build lives that don’t depend on trading time for income. After years of clinical work and continuing education, Robin realized what most of us do eventually—being great at your craft doesn’t mean you’re equipped to run a business or build financial security.
Like most practitioners, he was never taught how to manage cash flow, navigate taxes, or plan for long-term freedom. So he taught himself—through trial, error, and a lot of self-education. He’s not a traditional finance bro, and that’s exactly the point. He gets our industry because he comes from it.
Now, Robin helps fellow practitioners demystify money, ditch financial stress, and design businesses that support their goals and their nervous systems. No jargon. No shame. Just clear, practical tools to help you get your finances working for you
Ildi Arlette
Founder Results Continuum
Ildi Arlette has spent the last two decades inside some of the most successful clinics in Canada—quietly helping them grow from chaotic to cohesive. She’s not a theorist. She’s a real-world strategist who understands what happens when the business side of your practice starts to chip away at the part of you that actually loves the work.
Since 2004, Ildi’s specialized in helping wellness clinics—dermatology, medspa, dental, cosmetic, and more—find the sweet spot between structure and soul. Her work goes beyond marketing and operations. She helps clinic owners become true leaders, capable of building teams, creating systems, and delivering consistently excellent patient experiences without losing themselves in the process.
In this course, Ildi brings that same clarity and candor to the solo practitioners and small wellness teams who feel stuck. Whether you’re hiring for the first time, cleaning up a messy foundation, or ready to scale in a way that actually fits your life, Ildi’s here to walk you through the exact strategies that have helped 90+ clinics thrive—without burnout.
Genevieve Drummond
Founder of Hummingbird Clinical Consulting | Systems Strategist for Wellness Practices
Gen Drummond has spent the past 15 years helping health and wellness clinics run better—from the inside out. With a background in both clinical care and business operations, she understands the unique chaos that happens when your passion for healing collides with a lack of structure behind the scenes.
As the founder of Hummingbird Clinical Consulting, Gen works with integrative health clinics across Canada to optimize their workflows, clarify their systems, and bring calm to the operational storm. She’s known for her ability to blend strategy with heart—supporting practice owners to build businesses that reflect their values without sacrificing efficiency or sustainability.
In this course, Gen leads you through a full, compassionate business assessment—one designed specifically for solo practitioners and small teams. You’ll pinpoint what’s working, what’s not, and where to focus next. No shame. No overwhelm. Just clarity, structure, and a way forward.
Whether your practice feels like a disorganized mess or you’re just ready for smarter systems, Gen’s module will help you see your business with new eyes—and build something you can actually sustain.
Carlyn Neek
Occupational Therapist | Certified Coach | Founder of ACTivate Vitality
Carlyn Neek is an Occupational Therapist and leadership coach with over two decades of experience helping professionals thrive in high-demand, service-based careers. As the founder of ACTivate Vitality, she brings a unique blend of clinical insight and coaching expertise to support practitioners in cultivating presence, self-leadership, and emotional resilience.
Her work is grounded in Acceptance and Commitment Training (ACT), paired with nervous system regulation strategies that help practitioners stay centered—even in the messy middle of entrepreneurship. Carlyn knows firsthand how stress, people-pleasing, and perfectionism can quietly run the show behind the scenes—and she helps wellness professionals interrupt those patterns with clarity and compassion.
In this course, Carlyn leads the module on Leadership & Nervous System Regulation. She’ll guide you through understanding your own stress responses in business, identifying the leadership behaviors they trigger, and building the capacity to respond—rather than react—in challenging moments.
Carlyn’s teaching is practical, grounded, and deeply validating. You won’t just learn new concepts—you’ll start to feel more choice in how you lead, more confidence in your presence, and more alignment between who you are and how you run your business.
